Infographic on How Sportsbooks Work and Operate

November 12, 2021 by David Nugent

How Sportsbooks Work and Operate

The follow infographic will walk you through the way that sportsbooks operate, and will give you an insight into what they have to offer you too.

Odds Compiling

The most important thing any sportsbook must have is a team of odds compilers, whose job it is will be to work out the odds on each sporting event they offer a betting market on.

  • Work out odds
  • Update betting markets
  • Reduce risk of losses
  • Ensure profit on each market
  • Hedge bets when needed

Promotions Team

Each sportsbook does of course need customers and the promotions team at such companies do need to dream up promotional offers to keep punters betting.

  • New Customer Offers
  • Ongoing Promotional Deals
  • Individual Sport Offers
  • Daily Odds Boosters
  • Long Term Bet Promotions

Cashiers Team

The Cashiers team at an online or mobile sportsbook are tasked with ensuring payments to and from their customers go smoothly.

  • Paying Out Winners
  • Reducing Interface Downtime
  • Verifying Deposits Made
  • Auditing Payments Processed

Security Team

All betting sites and sportsbook will have a security team that are tasked with ensuring the operation complies with gaming laws and is safe and secure too.

  • Age Verification
  • Customer Account Verification
  • Fraud Investigation
  • Betting Platform Security
  • Bonus Play Auditing

Bet Settlement

The way in which most betting sites will settle all bets placed is instantly once the results are known on each sporting events, but there can be some differences between sportsbooks

  • Automatic Bet Settlement
  • Manual Settlement
  • Daily Account Settlement

Types of Betting Markets

The one thing that is likely to attract punters to a betting site is a large array of different betting markets so familiarise yourself with the most popular ones.

  • Early Morning Prices
  • Ante Post Markets
  • In-Play Betting Markets

What Makes a Sportsbook Appealing?

To help you make the correct decision of which type of sportsbook is going to suit you the best, below you will find several stand out features that you should be looking for from such a site.

  • Lots of Betting Promotions
  • Loads of Betting Markets
  • Fast Winning Pay-outs
  • High Cash-Out Limits
  • Fast Account Verification
  • Multiple Payment Options

Popular Betting Promotions

If you are interested in knowing just which types of sports betting bonuses offer the best value then look out for any of the following ones being offered to you.

  • Free Matched Bets
  • Deposit Match Bonuses
  • Enhanced Odds
  • Consolation Pay-Outs

Licensing Jurisdictions

It is important that you try and sign up to a betting site that is licensed in your own home country of residence, but betting sites licensed in any of the following are highly regulated.


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David Nugent Editor

First off, I want to say hi and wish a warm welcome to all gambling aficionados out there! My name is David Nugent and I am editor-in-chief of I have always enjoyed various sports, primarily soccer, as I am a die-hard Everton fan.

Over time, I learned more about sports betting and discovered the fascinating online gambling industry. Eventually,...

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