- UK players will be able to access a casino and sportsbook from BetMGM
- BetMGM’s launch in the UK market is part of MGM Resorts international expansion plans
- Full-fledged national media launch in the UK will take place in September
The thriving UK gaming market is going to get a lot more competitive with the launch of BetMGM UK. British players will now be able to access an online casino and sportsbook under the BetMGM brand from their desktops and via their mobile browsers.
MGM International Launches BetMGM For UK Players
MGM Resorts International which is one of the major casino operators in the United States stated in the past that it planned to take its digital brand BetMGM into international markets. MGM Resorts did just that by launching BetMGM in the UK market which is specifically designed to cater to international customers.
BetMGM UK which acquired Swedish operator LeoVegas recently, will leverage Leo Vegas’s technology and gaming platform for its UK players. BetMGM will offer UK players access to a robust sportsbook that covers all of the popular sports in the UK as well as many international sports and events.
UK players will also get access to an impressive online casino that offers exclusive slots, jackpot games and a loyalty rewards program. There will be special and unique promotions for both casino and sports bettors.
In a statement, Gary Fritz, President, MGM Resorts International Interactive said
We’ve had great success in the U.S. and Canada with our BetMGM brand and we’re confident we can duplicate this success in other markets, beginning with the UK. The UK is a mature online gaming market, and we believe the BetMGM brand will provide distinct relevance to both sports bettors and iGaming consumers.
National Media Launch Set For September
BetMGM LLC. is a result of the joint venture between Entain and MGM Resorts and uses the Entain platform for its offerings in the United States and Canada. BetMGM has confirmed that it will proceed with a national media campaign in the UK from September along with its mobile application launch.
MGM Resorts CEO and President Bill Hornbuckle said they were happy to launch in the UK market as it is part of their strategy to expand into international markets. The push to expand into international markets has gained significant momentum after the acquisition of LeoVegas.