Kick to Restrict Gambling Streams to Approved Sites Only

Summary:

• Starting February 1, 2025, Kick will restrict gambling streams to ID-verified platforms.
• The change is aimed at protecting younger audiences while curbing harmful content.
• Streamers will be allowed to limit chat participation to registered accounts for better viewer interaction.

Kick, the live-streaming platform launched at the end of 2022, has announced it was working on refinding its gambling policy.

The decision comes in a bid to enhance platform safety and reduce exposure to harmful content.

As part of a sweeping update, the streaming platform will soon restrict gambling streams to approved sites only, aiming to curb exploitative practices.

The announced update featuring the new rules is set to take effect on February 1, 2025.

Only ID Verification Sites Allowed

Streamers will be limited to showcasing gambling content from platforms that mandate ID verification for access, effectively barring sites that might allow underage users.

The move seeks to align Kick’s policies with broader efforts to protect younger audiences and uphold responsible content practices.

This step is expected to reduce the promotion of potentially harmful platforms while maintaining Kick’s status as a go-to for slots and other casino-style entertainment

This change is particularly significant given that gambling is Kick’s third-largest streaming category, trailing only Just Chatting and IRL streams.

Big names like xQc and Adin Ross have made gambling a major part of their content, often streaming to younger, impressionable audiences.

The new guidelines aim to ensure that viewers are of legal gambling age, adding an additional layer of responsibility to the platform’s approach.

Kick’s ties to gambling are deeply rooted. Co-founded by Stake executives Bijan Tehrani and Ed Craven, the platform gained momentum by bringing on prominent gambling streamer Trainwrecks as a key advisor.

Customized Chat Settings

Beyond gambling, Kick is implementing other updates to enhance user experience and safety.

Streamers now have the ability to customize their chat settings to limit participation to accounts registered for a specified amount of time.

This change is aimed at reducing spam and bot interference, creating a more streamlined interaction for content creators and their communities.

As these updates are ready to roll out, Kick is positioning itself to balance its roots in gambling content with a growing commitment to user safety and regulatory compliance.

Whether this shift will impact its rapid growth remains to be seen, but it signals a clear intent to prioritize responsible streaming practices.