Betfred USA Sports which is the American subsidiary of the UK gambling firm, The Betfred Group has finally entered the Nevada sports betting market. Betfred USA closed a deal that gave them charge of sports betting operations at the Mohegan Sun Casino inside Virgin Hotels Las Vegas, an off-Strip resort scheduled to open before 2021.
Betfred USA currently operates in Pennsylvania, Colorado, and Iowa, and has long sought to enter the Nevada market since the company’s U.S launch in 2019.
Bryan Bennett, COO for Betfred USA said they have been talking with Mohegan Gaming since early 2020 to become their sportsbook operator in Las Vegas. Mohegan Gaming is the casino arm of the Mohegan Indian Tribe from Connecticut.
Bennett said that Nevada is an amazing opportunity for Betfred to introduce its services to a new market hungry for more options. Bennett also noted that this location likely will not be the last Betfred location in Nevada, as their application for a Nevada gaming license is currently in the works.
Mohegan Gaming’s tie-up with Virgin Hotels happened last fall, in a deal that made them the operator of the Miami-based Virgin Hotels’ 60,000 square foot casino in Las Vegas. This is the first time a tribal gambling company has managed a casino in Las Vegas. Virgin Hotels’ property was formerly the Hard Rock Las Vegas. It was closed in February 2020 for renovations that are expected to conclude by 2021.
Betfred’s U.S To Focus On Las Vegas Market
Bennett said that the relatively smaller size of the casino will not prevent Betfred from trying to make their sportsbook the best in the entire state. Betfred plans to include a number of innovations in their new venture, such as a mobile gaming platform, a video wall, luxury seating, self-serve kiosks, and over-the-counter wagering.
Aviram Alroy, Vice President of Interactive for Mohegan Gaming, expressed his full confidence in Betfred’s ability to manage their sportsbook. Mohegan Gaming will manage the rest of the casino operations.
Betfred’s US presence is set to expand in the coming months, as they are about to launch their Pennsylvania operations. They have also been named as a sportsbook sponsor for the Denver Broncos.
However, Bennett made it clear that the company’s end goal is to establish its Las Vegas presence and be a leader in the Nevada sports betting market.