{"id":9020,"date":"2019-02-07T13:42:48","date_gmt":"2019-02-07T13:42:48","guid":{"rendered":"https:\/\/www.legitgambling.com\/news\/?p=9020"},"modified":"2019-02-07T13:43:22","modified_gmt":"2019-02-07T13:43:22","slug":"pokerstars-makes-more-changes-to-marketing-strategy-with-further-exits","status":"publish","type":"post","link":"https:\/\/www.legitgambling.com\/news\/pokerstars-makes-more-changes-to-marketing-strategy-with-further-exits\/","title":{"rendered":"PokerStars Reshape Ambassador Strategy With Further Exits"},"content":{"rendered":"

\"PokerStars<\/a> has removed two more players from its roster of ambassadors, in what Marketing Director Eric Hollresier<\/strong> described in earlier interviews as a possible change of direction for the online poker giant. <\/p>\n

Popular streamers Jaime Staples<\/strong> and Jeff Gross<\/strong> announced they\u2019re parting ways with PokerStars via videos released on Twitter. <\/p>\n

Over the last few years, the online poker room has been re-assessing its line-up of ambassadors and decided to adopt a new marketing strategy centered around celebrities, social media, creating content and building communities. As a result, PokerStars brought aboard several professional streamers including Staples and Gross. <\/p>\n

The news marks yet another twist to PokerStars\u2019 brand ambassador strategy. In 2018, we saw a number of prominent names leaving the brand. Could this signal the end of the \u201cTwitch experiment<\/em>\u201d referred to by Hollreiser last year?<\/p>\n

The marketing director said while Twitch streamers are great at pulling audiences and building a community, the live streaming platform now needs to be at a bigger scale to produce a more meaningful impact.<\/p>\n

Graceful Exits<\/h2>\n

Gross is popular in the poker and Twitch community as is known as the \u201cProfessional Best Friend<\/em>\u201d, owing to his charming personality and his ability to create connections. He is also an accomplished poker pro with over $3.2 million in live cashes. Gross hosts the \u2018Poker Flow Show<\/em>\u2019 on Twitch, which over the years has managed to attract more than 55,000 followers. PokerStars signed him up in 2017. <\/p>\n

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I have really valued my time with @PokerStars<\/a> & appreciate the opportunity & experience. I wanted to thank the entire PokerStars family. To see a more detailed explanation, thank you & for what\u2019s next; please watch the following: https:\/\/t.co\/RTqXP559kS<\/a> pic.twitter.com\/nNFpNVDTFA<\/a><\/p>\n

— Jeff Gross (@JeffGrossPoker) February 4, 2019<\/a><\/p><\/blockquote>\n