{"id":8667,"date":"2018-12-07T12:43:14","date_gmt":"2018-12-07T12:43:14","guid":{"rendered":"https:\/\/www.legitgambling.com\/news\/?p=8667"},"modified":"2018-12-07T16:43:36","modified_gmt":"2018-12-07T16:43:36","slug":"uk-betting-firms-agree-to-advertising-ban-on-live-betting","status":"publish","type":"post","link":"https:\/\/www.legitgambling.com\/news\/uk-betting-firms-agree-to-advertising-ban-on-live-betting\/","title":{"rendered":"UK Betting Firms Agree To Advertising Ban On Live Betting"},"content":{"rendered":"

\"\"The United Kingdom Gaming Commission<\/strong> (UKGC) has faced a lot of pressure in the last couple of years to do more to combat problem gambling in the country, especially regarding the increase of problem gambling amongst young people<\/a>. <\/p>\n

In an attempt to fight the effect of gambling on young people, a \u2018whistle-to-whistle<\/em>\u2019 ban on gambling advertisements has been proposed on live sports events that are being broadcast. <\/p>\n

Surprisingly, major UK betting firms<\/a> have come out in a show of support to the new proposal.<\/p>\n

Bet365, William Hill, and Ladbrokes<\/strong> are just some of the big names that have agreed to stop advertising during live sports events. This includes not advertising after 9PM if the event started before the watershed. <\/p>\n

While this is just a proposal, gaming analysts believe that due to the overwhelming support it is only a matter of time before it gets rubber-stamped at a meeting of the five gambling associations in the UK. Once this is done, the ban will take effect after six months. <\/p>\n

BeGambleAware<\/strong><\/p>\n

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