{"id":5722,"date":"2018-03-14T09:12:18","date_gmt":"2018-03-14T09:12:18","guid":{"rendered":"https:\/\/www.legitgambling.com\/news\/?p=5722"},"modified":"2018-03-15T14:53:23","modified_gmt":"2018-03-15T14:53:23","slug":"google-bans-cryptocurrency-ico-ads-effective-june-2018","status":"publish","type":"post","link":"https:\/\/www.legitgambling.com\/news\/google-bans-cryptocurrency-ico-ads-effective-june-2018\/","title":{"rendered":"Google Bans Cryptocurrency, ICO Ads, Effective June 2018"},"content":{"rendered":"

\"google\"
Uladzik Kryhin \/ Shutterstock.com<\/figcaption><\/figure>Four days before, we had raised doubt<\/a> whether Google would ban ads related to cryptocurrencies.<\/p>\n

Today, Google announced that it would no longer accept <\/a>advertisements related to cryptocurrencies<\/a>, including initial coin offerings (ICOs), wallets, and trading advice.<\/p>\n

According to the company\u2019s official announcement, the ban will go into effect in June 2018.<\/p>\n

Google will not serve the following ads from June onwards
\n\u2022 Binary options and synonymous products
\n\u2022 Cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice)<\/p>\n

Ads for aggregators and affiliates for the following will no longer be allowed to serve:
\n\u2022 Contracts for Difference
\n\u2022 Rolling spot forex
\n\u2022 Financial spread betting
\n\u2022 Binary options and synonymous products
\n\u2022 Cryptocurrencies and related content.<\/p>\n

Advertisers offering Contracts for Difference, rolling spot forex, and financial spread betting will be required to be certified by Google before they can advertise through AdWords. Certification is only available in certain countries.<\/p>\n

To be certified by Google, advertisers will need to:
\n\u2022 Be licensed by the relevant financial services authority in the country or countries they are targeting
\n\u2022 Ensure their ads and landing pages comply with all AdWords policies
\n\u2022 Comply with relevant legal requirements, including those related to complex speculative financial products<\/p>\n

Advertisers can request certification with Google starting March 2018 when the application form is published.
\nTalking to CNBC, Google’s director of sustainable ads, Scott Spencer<\/a>, told<\/p>\n

“We don’t have a crystal ball to know where the future is going to go with cryptocurrencies, but we’ve seen enough consumer harm or potential for consumer harm that it’s an area that we want to approach with extreme caution.”<\/p><\/blockquote>\n

Google\u2019s decision follows a similar announcement made by Facebook in January 2018<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Four days before, we had raised doubt whether Google would ban ads related to cryptocurrencies. Today, Google announced that it would no longer accept advertisements related to cryptocurrencies, including initial coin offerings (ICOs), wallets, and trading advice. According to the company\u2019s official announcement, the ban will go into effect in June 2018. Google will not […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,1],"tags":[],"class_list":["post-5722","post","type-post","status-publish","format-standard","hentry","category-cryptocurrency","category-usa"],"yoast_head":"\nGoogle Bans Cryptocurrency, ICO Ads, Effective June 2018<\/title>\n<meta name=\"description\" content=\"Today, Google announced that it would no longer accept advertisements related to cryptocurrencies, including initial coin offerings (ICOs), wallets, and trading advice. 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