{"id":4930,"date":"2018-02-19T13:41:58","date_gmt":"2018-02-19T13:41:58","guid":{"rendered":"https:\/\/www.legitgambling.com\/news\/?p=4930"},"modified":"2018-02-19T13:50:26","modified_gmt":"2018-02-19T13:50:26","slug":"uk-facing-online-casinos-prepare-for-changes-due-to-new-advertising-rules","status":"publish","type":"post","link":"https:\/\/www.legitgambling.com\/news\/uk-facing-online-casinos-prepare-for-changes-due-to-new-advertising-rules\/","title":{"rendered":"UK Online Gambling Operators Prepare For New Advertising Rules"},"content":{"rendered":"

\"\"The United Kingdom's Committee of Advertising Practice<\/strong> (CAP) is set to release new regulations for advertising done by online casino<\/a> and sports betting operators<\/a>. This is mainly aimed at how they are permitted to promote some of their special offers on their websites.<\/p>\n

The CAP is responsible for creating the nation's advertising rules. CAP recently announced that their new regulations are expected to come into effect on April 2. The new regulations are meant to protect vulnerable gamblers from predatory advertising practices that take advantage of their love for gambling. These changes come on the heels of the UK Gambling Commission's decision to place a $488,600 fine on ElectraWorks Limited<\/a>. <\/p>\n

This fine was imposed because seven of the online casino operator's websites had breached the existing rules on free bonus promotions.<\/p>\n

New Regulations incoming<\/h2>\n

These new regulations are supposed to include a full ban on the phrase \u2018Bet Now<\/em>\u2019 while also placing stricter restrictions on the advertising of special offers. These regulations are to cover all online casinos and sports betting sites that have a UK license. CAP also aims to limit advertising that promotes repeat plays or those that suggest risk-free deposits.<\/p>\n

Advertising Standards Authority<\/strong><\/p>\n