{"id":14121,"date":"2024-09-03T09:58:47","date_gmt":"2024-09-03T09:58:47","guid":{"rendered":"https:\/\/www.legitgambling.com\/news\/?p=14121"},"modified":"2024-09-03T09:58:47","modified_gmt":"2024-09-03T09:58:47","slug":"draftkings-records-biggest-losses-whilst-fanduel-reclaims-osb-lead","status":"publish","type":"post","link":"https:\/\/www.legitgambling.com\/news\/draftkings-records-biggest-losses-whilst-fanduel-reclaims-osb-lead\/","title":{"rendered":"DraftKings Records Biggest Losses Whilst Fanduel Reclaims OSB Lead"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.legitgambling.com\/news\/wp-content\/uploads\/2015\/10\/draftkings-and-fanduel.jpg\" alt=\"DraftKings and FanDuel\" width=\"300\" class=\"alignleft size-full wp-image-326\" title=\"DraftKings Records Biggest Losses Whilst Fanduel Reclaims OSB Lead\" \/><strong>Summary:<\/strong><\/p>\n<ul>\n<li>FanDuel restored its online sports betting market share leadership in July. <\/li>\n<li>The giant left rival DraftKings behind thanks to a handle share up +0-3% month-over-month in most states. <\/li>\n<li>Measured by handle, DraftKing was the biggest loser of the month, dropping 3% in some markets.<\/li>\n<\/ul>\n<p>According to their online sports betting (OSB) report for July, Flutter Entertainment\u2018s <strong>FanDuel<\/strong> is back in the lead when it comes to market share, leaving rival <strong>DraftKings<\/strong> behind and continuing the duopoly\u2019s top spot rotation where neither drops beneath the second position in the market.  <\/p>\n<h2>FanDuel\u2019s OSB Handle Share Up +0-3% Month-Over-Month <\/h2>\n<p>July has been a lucrative month for FanDuel in most markets as the operator managed to regain its market share with OSB handle share going up between +0-3% in most US states including <a href=\"https:\/\/www.legitgambling.com\/news\/fanduel-launches-in-washington-dc-via-intralot-deal\/\">Washington DC where it launched earlier this year<\/a>. <\/p>\n<p>The results were aligned with the seasonality noticed in 2023, according to Stifel analyst <strong>Jeffrey Stantial<\/strong>, who also argued the \u201c<em>higher promo reinvestment<\/em>\u201d as a potential factor. <\/p>\n<p>In the context of <a href=\"https:\/\/www.legitgambling.com\/sports-betting\/american-football\">football<\/a> being Americans\u2019 favorite sport to weather on and sports college football kicking off over the weekend with the <a href=\"https:\/\/www.legitgambling.com\/sports-betting\/american-football\/nfl\">2024 NFL season<\/a>, expected to break records in terms of wagering, soon following suit on Thursday, it\u2019s no surprise sportsbooks are splurging out on promotional spending. <\/p>\n<p>Stantial explained that, according to data, FanDuel reinvested up approximately 80 basis points YoY as a percentage of handle on average while DraftKings reinvested around half of that. <\/p>\n<p>Some experts think operators will choose to leverage promotional spending in an attempt to win over customers from larger competitors.<\/p>\n<h2>DraftKings Shed 3% in Some Markets in July<\/h2>\n<p>When measured by handle, DraftKing proved to be the biggest loser in July, as the operator dropped as much up to 3% in some markets. <\/p>\n<p>On the other hand, BetMGM and Caesars Sportsbook reported modest handle share for the same month. Their iGaming market share was, however, steady.<\/p>\n<p>Recently, BetMGM proved to be one of the biggest promotional spenders, with forecasts speaking of upcoming large expenditures from ESPN Bet during the 2024 season.<\/p>\n<p>Stantial also thinks a larger number of smaller players could be leaving the <a href=\"https:\/\/www.legitgambling.com\/us\">US market<\/a> in the context of legislation and regulatory changes and the risk of some states increasing gaming taxes. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summary: FanDuel restored its online sports betting market share leadership in July. The giant left rival DraftKings behind thanks to a handle share up +0-3% month-over-month in most states. Measured by handle, DraftKing was the biggest loser of the month, dropping 3% in some markets. According to their online sports betting (OSB) report for July, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14121","post","type-post","status-publish","format-standard","hentry","category-usa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DraftKings Records Biggest Losses Whilst Fanduel Reclaims OSB Lead<\/title>\n<meta name=\"description\" content=\"FanDuel takes back online sports betting market share lead from rival DraftKings in July, reporting a handle share up +0-3% on a month-over-month basis in most US states.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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