{"id":11207,"date":"2020-11-26T14:42:58","date_gmt":"2020-11-26T14:42:58","guid":{"rendered":"https:\/\/www.legitgambling.com\/news\/?p=11207"},"modified":"2020-11-26T11:08:01","modified_gmt":"2020-11-26T11:08:01","slug":"gvc-holdings-looks-to-rebrand-itself-as-entain","status":"publish","type":"post","link":"https:\/\/www.legitgambling.com\/news\/gvc-holdings-looks-to-rebrand-itself-as-entain\/","title":{"rendered":"GVC Holdings Looks To Rebrand Itself As Entain"},"content":{"rendered":"

\"Entain\"GVC Holdings<\/strong> which is one of the biggest gambling operators in the world has decided to move forward with a major rebranding. The UK based operator<\/a> is looking to rebrand itself to \u2018Entain<\/em>\u2019 and is waiting for final approval from its shareholders before proceeding with the roll out.<\/p>\n

GVC Holdings has established its brand in multiple markets over the years and hence a change to an unknown name like \u2018Entain\u2019 does appear a bit puzzling to some. GVC manages a number of well-known brands including partypoker<\/a> \u2013 the second largest online poker room in the world. The company also runs Neds International, Ladbrokes, Eurobet, Coral, Gala, Party Casino and Foxy Bingo<\/strong> to name a few.<\/p>\n

GVC should not have any issues getting approval from its shareholders to switch over to the new brand name of Entain. The company has already sent a formal letter to the London Stock Exchange<\/a> (LSE) informing them of the proposed name changed.<\/p>\n

We can speculate that the new name Entain is the shorter form of Entertainment. The name fits into GVC\u2019s worldwide plans of transforming itself into the number one provider for gambling entertainment and sports betting worldwide.<\/p>\n

Shay Segev<\/strong>, CEO for GVC outlined some of the company\u2019s plans under the new Entain name. Segev said the goals for Entain going forward would be to take advantage of the momentum the brand currently has and use their innovative technology to further strengthen their presence in existing markets. There are also plans to launch into new and emerging markets, boost overall customer experience ratings and offer players a higher standard of protection. <\/p>\n

Future Plans For Entain<\/h2>\n

GVC currently brings in 95 percent of its gross gaming revenues (GGR) from regulated markets from around the world. The plan under Entain is to bring in 99 percent of GGR from regulated markets by the end of 2020 and aim to bring in 99 percent of GGR from regulated markets before the end of 2023. This would signify that Entain will likely pull out of all unregulated markets before 2023.<\/p>\n

A special team at Entain will focus on providing players with better protection through their Advanced Responsibility & Care programme<\/a>. This will include putting in place more checks during different levels of a customer\u2019s journey at Entain gaming sites.<\/p>\n

Entain has also committed to giving away \u00a3100 million by 2025<\/strong> to communities where the group has a presence. <\/p>\n","protected":false},"excerpt":{"rendered":"

GVC Holdings which is one of the biggest gambling operators in the world has decided to move forward with a major rebranding. The UK based operator is looking to rebrand itself to \u2018Entain\u2019 and is waiting for final approval from its shareholders before proceeding with the roll out. GVC Holdings has established its brand in […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,3,8,5],"tags":[],"class_list":["post-11207","post","type-post","status-publish","format-standard","hentry","category-casino","category-poker","category-sports","category-uk"],"yoast_head":"\nGVC Holdings Looks To Rebrand Itself As Entain<\/title>\n<meta name=\"description\" content=\"GVC Holdings which is one of the biggest gambling operators in the world has decided to move forward with a major rebranding\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.legitgambling.com\/news\/gvc-holdings-looks-to-rebrand-itself-as-entain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GVC Holdings Looks To Rebrand Itself As Entain\" \/>\n<meta property=\"og:description\" content=\"GVC Holdings which is one of the biggest gambling operators in the world has decided to move forward with a major rebranding\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.legitgambling.com\/news\/gvc-holdings-looks-to-rebrand-itself-as-entain\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-26T14:42:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.legitgambling.com\/news\/wp-content\/uploads\/2020\/11\/entain.jpg\" \/>\n<meta name=\"author\" content=\"Ella McDonald\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ella McDonald\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.legitgambling.com\\\/news\\\/gvc-holdings-looks-to-rebrand-itself-as-entain\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.legitgambling.com\\\/news\\\/gvc-holdings-looks-to-rebrand-itself-as-entain\\\/\"},\"author\":{\"name\":\"Ella McDonald\",\"@id\":\"https:\\\/\\\/www.legitgambling.com\\\/news\\\/#\\\/schema\\\/person\\\/1847ac7fb6ef98e52b80c47d530441b2\"},\"headline\":\"GVC Holdings Looks To Rebrand Itself As Entain\",\"datePublished\":\"2020-11-26T14:42:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.legitgambling.com\\\/news\\\/gvc-holdings-looks-to-rebrand-itself-as-entain\\\/\"},\"wordCount\":400,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.legitgambling.com\\\/news\\\/gvc-holdings-looks-to-rebrand-itself-as-entain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.legitgambling.com\\\/news\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/entain.jpg\",\"articleSection\":[\"Casino\",\"Poker\",\"Sports\",\"UK\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.legitgambling.com\\\/news\\\/gvc-holdings-looks-to-rebrand-itself-as-entain\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.legitgambling.com\\\/news\\\/gvc-holdings-looks-to-rebrand-itself-as-entain\\\/\",\"url\":\"https:\\\/\\\/www.legitgambling.com\\\/news\\\/gvc-holdings-looks-to-rebrand-itself-as-entain\\\/\",\"name\":\"GVC Holdings Looks To Rebrand Itself As Entain\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.legitgambling.com\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.legitgambling.com\\\/news\\\/gvc-holdings-looks-to-rebrand-itself-as-entain\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.legitgambling.com\\\/news\\\/gvc-holdings-looks-to-rebrand-itself-as-entain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.legitgambling.com\\\/news\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/entain.jpg\",\"datePublished\":\"2020-11-26T14:42:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.legitgambling.com\\\/news\\\/#\\\/schema\\\/person\\\/1847ac7fb6ef98e52b80c47d530441b2\"},\"description\":\"GVC Holdings which is one of the biggest gambling operators in the world has decided to move forward with a major rebranding\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.legitgambling.com\\\/news\\\/gvc-holdings-looks-to-rebrand-itself-as-entain\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.legitgambling.com\\\/news\\\/gvc-holdings-looks-to-rebrand-itself-as-entain\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.legitgambling.com\\\/news\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/entain.jpg\",\"contentUrl\":\"https:\\\/\\\/www.legitgambling.com\\\/news\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/entain.jpg\",\"width\":380,\"height\":250,\"caption\":\"Entain\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.legitgambling.com\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.legitgambling.com\\\/news\\\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.legitgambling.com\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.legitgambling.com\\\/news\\\/#\\\/schema\\\/person\\\/1847ac7fb6ef98e52b80c47d530441b2\",\"name\":\"Ella McDonald\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8ac56b981b072b072e8d6f617f427556a214f8f44f28443625afa736fbba7696?s=96&d=monsterid&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8ac56b981b072b072e8d6f617f427556a214f8f44f28443625afa736fbba7696?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8ac56b981b072b072e8d6f617f427556a214f8f44f28443625afa736fbba7696?s=96&d=monsterid&r=g\",\"caption\":\"Ella McDonald\"},\"description\":\"Worldwide gambling related news stories are what you will find being written by Ella, she has a keen interest however in UK and European based new stories relating to all gaming environments, and she is always prepared to ask the difficult questions many other journalists avoiding asking those in power.\",\"url\":\"https:\\\/\\\/www.legitgambling.com\\\/news\\\/author\\\/ella-mcdonald\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GVC Holdings Looks To Rebrand Itself As Entain","description":"GVC Holdings which is one of the biggest gambling operators in the world has decided to move forward with a major rebranding","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.legitgambling.com\/news\/gvc-holdings-looks-to-rebrand-itself-as-entain\/","og_locale":"en_US","og_type":"article","og_title":"GVC Holdings Looks To Rebrand Itself As Entain","og_description":"GVC Holdings which is one of the biggest gambling operators in the world has decided to move forward with a major rebranding","og_url":"https:\/\/www.legitgambling.com\/news\/gvc-holdings-looks-to-rebrand-itself-as-entain\/","article_published_time":"2020-11-26T14:42:58+00:00","og_image":[{"url":"https:\/\/www.legitgambling.com\/news\/wp-content\/uploads\/2020\/11\/entain.jpg","type":"","width":"","height":""}],"author":"Ella McDonald","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ella McDonald","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.legitgambling.com\/news\/gvc-holdings-looks-to-rebrand-itself-as-entain\/#article","isPartOf":{"@id":"https:\/\/www.legitgambling.com\/news\/gvc-holdings-looks-to-rebrand-itself-as-entain\/"},"author":{"name":"Ella McDonald","@id":"https:\/\/www.legitgambling.com\/news\/#\/schema\/person\/1847ac7fb6ef98e52b80c47d530441b2"},"headline":"GVC Holdings Looks To Rebrand Itself As Entain","datePublished":"2020-11-26T14:42:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.legitgambling.com\/news\/gvc-holdings-looks-to-rebrand-itself-as-entain\/"},"wordCount":400,"commentCount":0,"image":{"@id":"https:\/\/www.legitgambling.com\/news\/gvc-holdings-looks-to-rebrand-itself-as-entain\/#primaryimage"},"thumbnailUrl":"https:\/\/www.legitgambling.com\/news\/wp-content\/uploads\/2020\/11\/entain.jpg","articleSection":["Casino","Poker","Sports","UK"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.legitgambling.com\/news\/gvc-holdings-looks-to-rebrand-itself-as-entain\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.legitgambling.com\/news\/gvc-holdings-looks-to-rebrand-itself-as-entain\/","url":"https:\/\/www.legitgambling.com\/news\/gvc-holdings-looks-to-rebrand-itself-as-entain\/","name":"GVC Holdings Looks To Rebrand Itself As Entain","isPartOf":{"@id":"https:\/\/www.legitgambling.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.legitgambling.com\/news\/gvc-holdings-looks-to-rebrand-itself-as-entain\/#primaryimage"},"image":{"@id":"https:\/\/www.legitgambling.com\/news\/gvc-holdings-looks-to-rebrand-itself-as-entain\/#primaryimage"},"thumbnailUrl":"https:\/\/www.legitgambling.com\/news\/wp-content\/uploads\/2020\/11\/entain.jpg","datePublished":"2020-11-26T14:42:58+00:00","author":{"@id":"https:\/\/www.legitgambling.com\/news\/#\/schema\/person\/1847ac7fb6ef98e52b80c47d530441b2"},"description":"GVC Holdings which is one of the biggest gambling operators in the world has decided to move forward with a major rebranding","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.legitgambling.com\/news\/gvc-holdings-looks-to-rebrand-itself-as-entain\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.legitgambling.com\/news\/gvc-holdings-looks-to-rebrand-itself-as-entain\/#primaryimage","url":"https:\/\/www.legitgambling.com\/news\/wp-content\/uploads\/2020\/11\/entain.jpg","contentUrl":"https:\/\/www.legitgambling.com\/news\/wp-content\/uploads\/2020\/11\/entain.jpg","width":380,"height":250,"caption":"Entain"},{"@type":"WebSite","@id":"https:\/\/www.legitgambling.com\/news\/#website","url":"https:\/\/www.legitgambling.com\/news\/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.legitgambling.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.legitgambling.com\/news\/#\/schema\/person\/1847ac7fb6ef98e52b80c47d530441b2","name":"Ella McDonald","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8ac56b981b072b072e8d6f617f427556a214f8f44f28443625afa736fbba7696?s=96&d=monsterid&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8ac56b981b072b072e8d6f617f427556a214f8f44f28443625afa736fbba7696?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8ac56b981b072b072e8d6f617f427556a214f8f44f28443625afa736fbba7696?s=96&d=monsterid&r=g","caption":"Ella McDonald"},"description":"Worldwide gambling related news stories are what you will find being written by Ella, she has a keen interest however in UK and European based new stories relating to all gaming environments, and she is always prepared to ask the difficult questions many other journalists avoiding asking those in power.","url":"https:\/\/www.legitgambling.com\/news\/author\/ella-mcdonald\/"}]}},"_links":{"self":[{"href":"https:\/\/www.legitgambling.com\/news\/wp-json\/wp\/v2\/posts\/11207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.legitgambling.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.legitgambling.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.legitgambling.com\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.legitgambling.com\/news\/wp-json\/wp\/v2\/comments?post=11207"}],"version-history":[{"count":0,"href":"https:\/\/www.legitgambling.com\/news\/wp-json\/wp\/v2\/posts\/11207\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.legitgambling.com\/news\/wp-json\/wp\/v2\/media?parent=11207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.legitgambling.com\/news\/wp-json\/wp\/v2\/categories?post=11207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.legitgambling.com\/news\/wp-json\/wp\/v2\/tags?post=11207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}